Profits are routinely impacted by unauthorized third parties on eCommerce platforms that tolerate chaos - unless you take control.
Kreller Brand Protection empowers you to take back – and keep – control of price, brand reputation, and customer loyalty on every marketplace channel so you can grow your business, increase revenue, and wow customers.
Our brand protection managed services are strategic, focused, and impactful. Designed to deliver maximum benefit and recapture lost revenue.
More than software on autopilot, Kreller is your team’s force multiplier. Led by investigators and leveraging leading technology to protect your brand.
Save time, control margins, and improve better reviews through our client needs-based strategies.
A leading supplier of Automotive Parts was facing a global unauthorized sales issue and after trying to solve it, came to Kreller for help. We quickly took over to help them decrease Unauthorized Sellers by 93% in just 30 days. Kreller Brand Protection Managed Services helped them regain brand control through a series of customized steps:
Assess sellers and IP authorization. Conduct test buys to confirm counterfeits and establish a legal foundation for enforcement.
Issue warning and cease-and-desist letters to prevent entry and eliminate threats.
Enforce IP against infringers and continuously monitor digital marketplaces.
My name is Nora Schaper. I am the co-founder of HiBAR, a mission-based company inspiring the removal of single-use plastic by redesigning beauty and personal care products to be high-performing solid formulations. HiBAR is highly distributed through natural grocery retailers. Due to this, our products were available through national distributors and was picked up by numerous resellers creating a huge challenge for our company. We have worked with numerous Amazon agencies prior to Kreller to eliminate resellers, and NONE of these agencies were able to help us until we came on board with the Kreller group. When we signed on with Kreller, we had around 50 resellers of our products, we had complaints of MAP issues from our retailers and dwindling sales on the Amazon channel. After 6 months with Kreller, we were down to a few MAP violators, and a handful of resellers. Our sales climbed and doubled in that time. It has now been about 9 months working with Kreller group, and today, on our update call, the report showed ZERO resellers on Amazon and ZERO MAP violators. Our “featured offer” or “buy box” for the last few months has not gone below 92%. This is a night and day difference for our business. I highly recommend the services of the Kreller team. Not only do they provide results, but they are a kind, responsive, hard -working group. Our sales have increased, our retailers are happier, and we are finally able to get the most out of our promotional dollars on our ad spend on the channel. Thank you, Kreller, especially Paula and Jhon, for the amazing service.
Nora Schaper
Co-Founder & President
If you don’t have a managed brand protection program in place, odds are you are losing sales to unauthorized resellers and at risk of losing customer trust. Request a free Financial Impact Report to gain visibility into the extent of your problem.
Expert-led. Technology-enabled. Outcome-driven.
For more than 30 years, Kreller has empowered our customers across the globe by providing the mission-critical information they need to make smarter decisions, improve revenue opportunities, and minimize risks.
We are not an automated software solution; our Brand Protection experts – investigators, analysts, and dedicated account managers – work as an extension of your team every step of the way. From developing brand control strategies, communicating pricing policies, and actioning takedowns right to continued analysis of 24/7 eCommerce monitoring, we go beyond software to help you regain brand control.
Your dedicated account manager (and client portal) will provide regular reporting on all rogue seller activity, enforcement actions, and outcomes.
Leveraging over 30 years of global experience, Kreller investigators and analysts will uncover and take down even the most sophisticated unauthorized resellers.
Technology agnostic, Kreller utilizes a powerful suite of technologies purpose-built to achieve optimal results across the marketplaces channels.
A brand's most powerful asset is its Intellectual Property and it is the duty of the owner to protect it. Selling products online opens up a floodgate for rogue sellers to damage your reputation, steal your sales, erode your pricing and margins, and hinder your ability to grow.
Let’s schedule a call and discuss how we can help you take back control of eCommerce.
Control price, presence, and reputation across marketplaces.
With investigative expertise supported by cutting-edge technologies, Kreller Brand Protection Managed Services will quickly disrupt key perpetrators undermining your brand positioning and eating your revenue.
Wherever they exist - behind P.O. boxes, shell companies, or name changes - and however they operate, we will find them, online and off, so you can keep control of your price, quality, and brand reputation.
Controlling your presence requires more than just submitting a brand IP infringement through Amazon’s Brand Registry every time a rogue seller appears. We effectively disrupt unauthorized resellers, grey marketeers, counterfeiters, and other trademarks, IP, and copyright infringers with takedowns including support of legal actions across the globe.
While monitoring marketplace activities to identify and remove key offenders is an important first step, our online Brand Protection services deliver the capabilities needed to help continually establish and communicate your brand policies and enforce them everywhere they are infringed. Our specialty is eliminating unauthorized sellers from unauthorized platforms.
Managed distribution of pricing and brand policies
Monitoring invoices for unauthorized changes
Performing test buys and onsite purchases
Issuance of warning and cease-and-desist letters
Unauthorized Seller takedowns
Legal filing support including trademark and IP filings
Undercover surveillance of illicit operations to disrupt unauthorized supply of product
Locating service addresses for delivery of notices including personal service
Coordination with local law enforcement
Investigations
Countries Served
Years in Business
Investigations, forensic accounting, and fraud risk mitigation from ABAC to ITAR
Learn MoreInvestigations, forensic accounting, and fraud risk mitigation from ABAC to ITAR
Evaluation of corporate compliance programs and internal controls
Supply chain fraud investigations, asset tracing, and debt recovery
Investigations of code of ethics, ABAC, and local law violations
Risk-based OSINT and HUMINT due diligence services across the globe
Comprehensive government sanctions, watchlist, and open-source intelligence
Intelligence acquisition with in-country boots-on-the-ground
Accurate, up-to-the-date credit reporting directly from the locus of inquiry
Frequently Asked Questions
Yes. eEnforce deals exclusively in removing sellers not authorized to list or sell your legitimate products(s) on the 3p marketplaces. Brands with a properly structured US trademark under the Lanham Act have the right to defend their trademark and restrict the illegal use of that trademark in the advertisement or sale of their product(s)
Amazon’s policy classifies these as distribution-related disputes between two companies—it would therefore be inappropriate for Amazon to get involved. Amazon also makes more than half their revenues from third-party sellers, so it does not make financial sense for them to restrict these sellers.
Most brands have perpetual inventory leakage from their supply chains. It can come from distributors, large retail presences, retail arbitrage, freight theft, liquidation, or large-scale returns from major retailers. eEnforce helps brands isolate what products are at highest risk and then provides identifications and locations of unauthorized sellers of these products.
Yes, absolutely. Kreller specializes in removing unauthorized sellers of your legitimate products from major 3rd party marketplaces. Additionally, brands with a properly registered US trademark under the Lanham Act have the legal right to defend their trademark and prevent unauthorized use in the sale and advertisement of their products. Kreller can help you navigate the legal complexities and enforce your brand protection effectively.
While Amazon classifies unauthorized sellers as business disputes and isn't directly involved, your brand protection options remain. Kreller can help you navigate legal avenues and enforce your trademark rights.
A strong U.S. trademark empowers you to stop unauthorized sellers from misusing your brand on platforms like Amazon.
Unauthorized sellers get your products through various channels in your supply chain, like distributors, retailers, or even theft. This "leakage" can damage your brand. Kreller helps you identify vulnerable products and stop unauthorized sellers.
Sending cease and desist letters through Amazon is no longer an option (as of 2018). Instead, Kreller helps you identify unauthorized sellers and provides direct communication channels to address the issue.
The landscape of unauthorized seller enforcement is changing. While many SaaS providers struggle with legal hurdles, Kreller offers distinct advantages:
Brand gating focuses on counterfeiting, not unauthorized sellers, and doesn't apply to all product categories. Kreller offers comprehensive solutions beyond brand gating to effectively combat unauthorized sellers across your brand.
Kreller prioritizes your brand's safety above all else. Our methods keep you protected from legal and ethical concerns, avoiding repercussions from marketplaces, sellers, and even your B2B partners. We enforce directly with violators, keeping actions off-platform and maintaining the highest ethical standards.
Absolutely! While a MAP policy doesn't apply to unauthorized sellers, a valid trademark allows you to enforce your rights on 3rd party marketplaces. Kreller can help navigate this process and protect your brand.
Unfortunately, without a registered trademark, your options for enforcing against unauthorized sellers are extremely limited.